CONCORD, N.H. -- State economic officials are hoping to harness the power of a Keene, N.H., company's T-shirt that has gained some serious buzz on the Web.

The Three Wolf Moon T-shirt has spent nearly 200 days on Amazon.com's Top 100 list. The shirt, which depicts three wolves howling at a moon, gained cult status after a satirical review was posted claiming it had the ability to attract beautiful women, among other powers.




Similar reviews were posted, and demand for the shirt grew until printing company The Mountain had to work overtime to handle the spike. The state Division of Economic Development said Tuesday it is designating the shirt the official T-shirt of New Hampshire economic development.

"The Mountain's Three Wolf Moon is a true New Hampshire success story," said Steve Boucher of the Division of Economic Development. "What started off as a tongue-in-cheek take on a cool T-shirt has resulted in worldwide acclaim for a very creative and growing Granite State business."

The shirt has been worn by actor Rainn Wilson of "The Office" and Allan Hyde of "True Blood." It was also worn by the U.S. Marine's Bravo Company 1st Combat Engineer Battalion.

Boucher said an online campaign will be launched featuring local business officials and celebrities wearing the shirt. The Business Resource Center also plans to give Three Wolf Moon shirts to winners of its monthly "Innovation Rocks!" initiative, which recognizes the ingenuity of New Hampshire's innovation leaders.

Boucher said that regardless of the truth of the claims of mystical properties possessed by the shirt, he's optimistic about the effect it will have on New Hampshire's economy.

"If it can generate half of the results that Amazon shoppers are experiencing, we're in awesome shape," he said. "Every CEO should be wearing this shirt."


Are we idiots? We should have realized this years ago. While everyone and their neighbors were hating on the people for wearing these wolf shirts in the 80's/ early 90's they were slaying chicks left and right. No wonder these people lived out in the sticks, they were harnassing the power of the wolves making the girls go as wild as the wolves on his shirt. I use to kick it as the playground in my Pheonix Suns Starter Jacket thinkin the girls were staring at me playing ball and I thought I had the flyest get up there was, but it all makes sense, they were staring past me at the wolf shirt boy playing dungeon and dragons alone. No wonder they never talked to me in elementry school. On that note im ordering myself that shirt, guys dont be jealous, girls get ready.